Master mark
Use the supplied Zadi symbol exactly as provided. Never redraw, distort, rotate or recolour it.
Building what matters
Building what matters
Zadi identity system
A shared identity gives every Zadi company immediate recognition while a disciplined secondary colour signals its specialist role.
Master brand
Minimum clear space
Keep clear space equal to at least one quarter of the symbol’s width on every side. Never place type, imagery or controls inside this area.
Shared standards
Use the supplied Zadi symbol exactly as provided. Never redraw, distort, rotate or recolour it.
Poppins leads every headline and Inter supports every interface and body-text application.
A shared 16px core radius creates a recognisable, modern shape language across the group.
Choose authentic African people, businesses, technology and agriculture with natural, confident composition.
Group colour system
Charcoal is the common primary. Each company owns one supporting colour, used for emphasis—not to alter the master symbol.
Charcoal #1F1F1F
Gold #C49A42
Charcoal #1F1F1F
Orange #E85B0C
Charcoal #1F1F1F
Green #3F8E52
Charcoal #1F1F1F
Blue #3374C6
Charcoal #1F1F1F
Cyan #08A6B8
Charcoal #1F1F1F
Purple #7652B5
Charcoal #1F1F1F
Emerald #168B68
Charcoal #1F1F1F
Indigo #4F6EDB
Creative direction
Illustration Minimal geometric systems, bold structure and purposeful movement.
Photography Real environments, capable people and honest moments—not generic staged imagery.
Iconography Lucide’s consistent outline family across every Zadi digital product.